ecommerce software helps to manage all aspects of an online store including adding or removing products, managing inventory, calculating taxes and other details needed to fulfill orders for a website. The software usually has a user-friendly interface that can be handled easily even by lay users to manage the intricate process of their ecommerce operation. Despite its ease of use, the solution is in fact complex and multifaceted.Show moreYou can integrate the system with other services such as 3PL, ERP, and accounting software as well as with social media networks to automate sharing of data. We encourage you to take a look at the leading program in this category which is currently Wix as well as other popular apps.Show less
In order to create this list of best eCommerce Software we have researched 607 leading apps currently available on the market, analyzing their features, ease-of-use, customer service, available integrations and mobile device support with our patented SmartScoreTM rating algorithm. This ranking has been prepared by Jenny Chang, our SaaS authority responsible for the eCommerce Software category.
As one of world's leading online website builders, Wix offers robust modules for marketing, ecommerce, and customer support and many more. Starting out as a basic, easy-to-use website builder, Wix expanded to become a total business solution for digital touchpoints.
A solution that helps users keep track of sales and marketing processes no matter what selling model. Plus, it includes a full-featured POS module to allow for continuous buying experiences. Its CRM module is easy to use and it brings together all related business management processes together.
A modern ecommerce fulfillment provider with services that range from inventory to delivery. It combines your inventory management, and other related processes, together with your ecommerce portal. It is fitted with a comprehensive set of features, including modules for product warehousing, reporting, and it even supports FBA preparation services.
An intuitive marketing automation platform that offers integrated omnichannel workflows, smart list segmentation, and smart reporting to boost customer engagement and sales. Omnisend also gives you visibility into your customers' engagement information across different communication channels.
A leading financing company offering accelerated cash flow solutions. It helps users speed up transactions, scale your cash flow, and keep the transactions safe. It also includes features for direct fund transfers, an account health review, and it allows daily online payment for users.
A powerful shopping cart solution with the benefits of a cloud e-commerce platform and access to the source code. The platform includes supporting features for important related processes like SEO, security maintenance, sales and marketing, and even a branded mobile app.
An ecommerce solution that offers businesses with the tools and functionalities to set up and operate an online store. It includes features for website building, product catalog creation, reporting, analytics, and even social media marketing, among others. It is the total ecommerce software solution.
A platform with a variety of features that enable you to build and operate online stores and sell products. Key features include payment gateway support, email templates, a web-based website builder, a full blogging platform, and multi-language support among others. This also has modules for analytics, marketing, and SEO.
An order fulfillment platform that offers services for managing orders, inventory, shipping, and warehousing. The platform provides tools for efficient order management, shipping transparency, and warehouse automation among others. ShipMonk also supports different types of fulfillment options and is very easy to use.
It not only manages your single or multiple stores but it also ensures that your product is duly advertised which makes it an attractive software package.
Ecommerce tools help online stores to utilize the reach and power of the internet to promote their products or services and enhance their sales. Thus, it is imperative for an online store to invest in a quality ecommerce software solution. But how do you shortlist the best ecommerce software for small business and big enterprises from the scores available in the market? We have prepared this buyer’s guide to help you look for top features and to consider crucial factors so that you get to pick the best ecommerce software platform for the needs of your online business. Important factors include cost, pricing schemes, and the types of ecommerce software that fit your needs among others.
The best way to start your search is to check out the list of main features of top ecommerce platforms by registering for their free trials or demo facilitated by leading ecommerce software providers. This will help you to understand the strengths and weaknesses of each product and learn whether it offers the functionality and benefits you are looking for. Start by finding out whether the following leading programs offer a free trial: Shopify, BigCommerce, Infusionsoft, Miva Merchant, and WooCommerce. These solutions have received high rankings in our ecommerce software reviews that you can read to make a comparison of the products’ features.
The following are the common types of ecommerce software sold in the market by leading vendors:
Types of licensing models
Types of sales scenarios
Types of data exchange
An ecommerce software platform provides a wide range of functionality that support and streamline the various aspects involved in online sales. These features include:
Our in-depth comparisons indicate that other key aspects of ecommerce software include:
A central database: You don’t have to worry about integrating and maintaining different apps for product information, accounting transactions, and customer data. ecommerce software stores all relevant data, such as product listings, browsing histories, and payment and shipping status in a single centralized location that can be easily accessed.
Integration: Many ecommerce solutions seamlessly integrate with other business apps. For instance, they can connect directly with payment processing gateways, such as PayPal to offer convenient payment options to customers. Some solutions interface with shipping services to enable buyers to customize their delivery preferences and calculate the costs during checkout. Another popular integration is with leading accounting packages like QuickBooks and Peachtree to enable businesses to easily manage their invoices, revenues, outstanding payments, and other financial details.
Advanced marketing and promotion: You can use the app to enhance your website’s marketing and promotion. For instance, you can use advanced SEO optimization strategies to make your online store more visible and accessible to shoppers. Another advantage is that leading ecommerce solutions analyze customer viewing and browsing patterns to identify user behavior and use this information to boost your selling opportunities by recommending complimentary services and products on your website.
Insightful reporting: ecommerce software apps help you to identify important trends and patterns that affect buyer behaviors. They provide insightful reporting stats to help you track and analyze vital data, such as customer demographics, referring sites, keywords, and clickstreams. This can help you understand what is working and what isn’t, so that you can craft effective strategies to improve your sales and revenue.
Boosts promotion and marketing efforts
As mentioned earlier, ecommerce software solutions support advanced SEO strategies to help you generate greater awareness among potential customers and to enable them to find your website easily. Plus, you can use attractive design templates to improve your branding initiatives and project a stronger company image without help from third-party graphic designers.
Ecommerce software platforms can enhance revenues by driving more traffic to online stores and by offering an intuitive browsing interface that enables users to easily find what they need. Plus, advanced systems recommend complimentary services and products to buyers, which can boost up-sell and cross-sell opportunities.
Enhances customer service
Ecommerce software packages provide a convenient shopping experience to online buyers. They make it simple to browse and find specific services and products, and the checkout is easy and fast. Plus, purchasers can track the order fulfillment and delivery status on the website. All these conveniences can enhance customer satisfaction and turn buyers into repeat customers. Plus, they may also refer your online store to their friends and contacts which can expand your customer base.
With ecommerce software, you don’t need coding knowledge to operate an online store. You can easily create, categorize, and organize new product listings and the software will automatically calculate the cost on the checkout page. The systems simplify and streamline site administration, which makes it easy for you to update and enhance your online store as required.
Gives customer insights
You can use the reporting and analysis features to learn about the browsing and buying patterns of your website visitors. You can use this data to identify important factors and trends that impact buyer behaviors and design effective business plans to boost your sales and profits.
Ecommerce platforms have security protocols and measures to keep company and customer data safe. Plus, they also add extra security layers for your financial transactions. They usually have native fraud detection and authentication protocols to keep threats at bay.
Multi-channel shopping is the way to go
The reason why websites like Amazon are popular is that they offer products from multiple merchants and vendors. On such websites, you can find a wide range of unique items from numerous sellers. So, you can do all your shopping on this one site without needing to hop to others. Vendors also realize that they can gain a lot by listing their products on sites, such as Amazon and Etsy.
You can now sell on social media
Previously, social media was used mainly to get user comments and feedback on your product or service. The trend now is to sell on social networks. For instance, Twitter and Pinterest have launched buttons that you can use to post and sell your items directly to your followers. Moreover, leading ecommerce platforms like BigCommerce and Shopify offer built-in selling on Facebook.
Use of Beacon technology
This technology is uniting online and offline sales channels and brands are using it to provide mobile greetings and deals when a shopper walks into a store. Advanced mobile phones and tablets are tuned to search for beacons and physical stores use these beacons to provide promotions and deals to customers as they walk into their shop.
Lack of customer verification
Cash on delivery (COD) is a big issue for ecommerce players as they have to go by the customer’s word and hope that they pay for the product they ordered online. The COD payment method has caused huge losses for many ecommerce vendors. The way out would be to send a SMS text or email message to the customer to confirm their identity and delivery address. Customers will not think that you are doubting their genuineness and you are also guaranteed payment for the product delivered.
Returns and refunds
Ecommerce vendors also suffer losses when their products are returned by the buyer and they need to refund the amount. Besides shipment and logistics costs, ecommerce companies also stand to lose their reputation. To solve this problem, the companies need to seamlessly integrate their operations with logistic vendors and partners to minimize losses and keep customer satisfaction intact at the same time.
Lack of Integration
Customer experience can be affected if ecommerce companies use different systems for order management, product dispatch, order tracking, customer support, etc. The solution is to use a contact center technology that can integrate the multiple applications seamlessly, sync data across all the systems, and display the information in a single interface that can be easily accessed and viewed.
Lack of CRM Tools
There are other software providers that include CRM features in their ecommerce suite, such as chat modules, newsletter management, email marketing, and social media engagement modules. So, this is not an issue for some. However, other ecommerce software lack such CRM tools essential for efficient operations.
There are common payment schemes for ecommerce software and adjunct services. Here they are below.
As you already know, there are many types of ecommerce software. They range from simple payment processing and shopping cart platforms to full-blown ecommerce suites, complete with features for SEO, marketing, sales, and CRM. So, there is really no right answer when it comes to which particular software or several software solutions that fit your needs.
Many companies actually use software technology stacks. They mix and match platforms and integrations to create the best fit for them. However, some find using a singular suite is best for them. It really depends on your budget, the scale of your operations, the manpower and skills you have, and the organizational culture prevalent in your company.
Just remember that you should mind the bottom line. For starters, you might not need a solution with all the bells and whistles. Perhaps your company might just need a simple ecommerce software with a robust shopping cart platform. But of course, just be sure you don’t underbuy as well.
To select a suitable SaaS vendor you need to consider key criteria such as privacy and security, support and service, and transparency.
Find out if the provider can be trusted with data security and privacy. Do they have procedures in place to protect your confidential information and data? Find about the security processes they use. This is an important element of a SaaS application that cannot be over-emphasized.
It is crucial that the vendor provides dependable support to resolve any concerns quickly. Ask your potential providers the following queries: Do they provide consulting and training services to assist your staff members to use the system effectively? Do they have an online support center that has valuable articles and training materials? What channels of support do they provide? Do they monitor concerns till they are resolved? Is customer satisfaction measured?
Does the SaaS provider conduct their business in a transparent and open manner? You can find out by requesting them for references you can contact. Talk to existing users of the solution to learn about the quality of service offered. Does the provider make public the algorithms they employ in the program? Ask these questions to find a SaaS vendor whom you can trust with your confidential customer and business data.
The best ecommerce software solution is provided by Wix. Starting out as a pure website builder, the company expanded its services to cover every online aspect of doing business from customer support to marketing. Its ecommerce solution, just like its base application, is very easy to use. It lets you customize both front-and back-end processes easily.
It provides you with controls for back-end processes like tax management and pricing management. Other features help you manage inventory, orders, shipping, payments, and even promotional activities. If you are looking to start your ecommerce operations or are planning to migrate your operations, Wix may just be for you.
Using ecommerce software has many benefits. Firstly, it is requisite to doing ecommerce well. It provides you with the basic back-end tools to smooth out your operations. Secondly, most ecommerce software solutions have tools to make browsing and buying easier for your customers. This includes easy controls, branded experience, and intuitive shopping cart features. Other benefits include:
There are many types of ecommerce software. Some are simple and some other highly-specialized features. Others are flexible and general. Also, there are those that are very comprehensive. However, there are core features that a good ecommerce solution should have. Here they are below.
The easiest ecommerce software to use is Wix. Thanks to its experience with being a top-class website builder, its ecommerce solution is as easy as creating a brand new website from scratch on Wix. It has drag-and-drop functionality and the interface is well-designed. It is very intuitive and novices can just jump right on and produce professional-looking and highly-functioning ecommerce websites.
The platform is also packed with comprehensive features, including inventory tracking, tax management, and coupon management, among others. All of these too, are easily accessible and customizable. With a large list of integrations, you can even extend the platform’s capability.
It is hard to find a good free ecommerce software solution because ecommerce is a for-profit activity. So, providers usually charge for service fees and subscriptions. However, there are open-source ecommerce solutions available. But, they are quite technical to set up and run.
One example is Zen Cart. This is a free open-source PHP/mySQL-based shopping cart solution. It is highly customizable and it offers a vast library of templates. It is also supported by a vast developer community. Plus, it has great back-end controls for managing prices, discounts, coupons, and vouchers. Also, it sports great front-end tools to improve customer experience.
Being open-source and free is great. However, it is quite technical to use. A steep learning curve should be expected for most users.
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