Find out more about eCommerce Software
What is eCommerce Software?
eCommerce software helps to manage all aspects of an online store including adding or removing products, managing inventory, calculating taxes and other details needed to fulfill orders for a website. The software usually has a user-friendly interface that can be handled easily even by lay users to manage the intricate process of their eCommerce operation. Despite its ease of use, the solution is in fact complex and multifaceted.
The main purpose of eCommerce software is to offer everything you need to operate your online store. You can integrate the system with other services such as 3PL, ERP, and accounting software as well as with social media networks like Twitter, Facebook, and Pinterest to automate sharing of data.
Benefits of eCommerce software include simplified marketing, automation of shipping and taxes, product management, customer and order management, and improved overall user experience. Many physical stores have taken to eCommerce to expand their brand and reach more customers. They can thus use online channels to display and market their services or products, and boost their sales and revenue. We encourage you to take a look at the leading program in this category which is currently Shopify, as well as the other popular apps we listed in our buyer's guide.
Most Popular eCommerce Software
Best eCommerce Software
How To Choose The Best eCommerce Software
eCommerce software helps online stores to utilize the reach and power of the internet to promote their products or services and enhance their sales. Thus, it is imperative for an online store to invest in quality eCommerce software solution. But how do you select the best eCommerce software for small business and big enterprises from the scores available in the market? We have prepared this buyer’s guide to help you look for top features and to consider crucial factors so that you pick the best eCommerce software platform for the needs of your online business.
Get to know each product with free trial
The best way to start your search is to check out the list of main features of top eCommerce tools by registering for their free trials. This will help you to understand the strengths and weaknesses of each product and learn whether it offers the functionality and benefits you are looking for. Start by finding out whether the following leading apps offer a free trial: Shopify, BigCommerce, Infusionsoft, Miva Merchant, and WooCommerce.
- Online vendors and sellers can use eCommerce software to expand their operations and customer base.
- Physical stores that want to use the internet to reach more customers can use this system to display and ship their services or products.
What are Examples of Ecommerce Software?
- Shopify: This eCommerce solution offers all that you need to sell online, on social media, or in person. You can have complete control over the look and feel of your online store and get instant access to hundreds of attractive themes.
- BigCommerce: A leading eCommerce system for fast-growing and mid-market brands. BigCommerce gives you the power to expand your business and sell more.
- Infusionsoft: You can use Infusionsoft to automate your company’s sales and marketing, and to combine your CRM, email marketing, lead capture and eCommerce in one place. This platform is ideal for small businesses with up to 25 employees.
- Miva Merchant: A flexible and secure eCommerce software solution. Miva Merchant offers enterprise level features and customizability, while still providing the usability and customer support of a top SaaS (Software as a Service) application.
- WooCommerce: A customizable eCommerce app for building your online business. WooCommerce is a free eCommerce plugin that integrates seamlessly with WordPress.
Types of Ecommerce Software
Following are the common types of eCommerce software sold in the market by leading vendors:
Types of licensing models
- Software as a service (SaaS)
- Fully Managed (FM) solutions
- Open source systems
Types of sales scenarios
- Business-to-Consumer (B2C)
- Business-to-Business (B2B)
- Consumer-to-Business (C2B)
- Consumer-to-Consumer (C2C) also known as Peer-to-Peer or (P2P)
Types of data exchange
- Integrated eCommerce
- Interfaced eCommerce
Key Features of Ecommerce Software
An eCommerce software platform provides a wide range of functionality that support and streamline the various aspects involved in online sales. These features include:
- Sophisticated search facilities that make it simple for shoppers to find the services or products they need.
- The capability to list new products complete with feature lists, descriptions, and pictures, categorize them conveniently, and update them when required.
- Complete automation of the checkout process including accurate calculation of pricing, taxes, and shipping and handling costs.
- Attractive design templates that provide a professional look and feel to your website without needing to hire the services of a third-party web developer or graphic designer.
Other key aspects of eCommerce software include:
A central database: You don’t have to worry about integrating and maintaining different apps for product information, accounting transactions, and customer data. eCommerce software stores all relevant data such as product listings, browsing histories, and payment and shipping status in a single centralized location that can be easily accessed.
Integration: Many eCommerce solutions seamlessly integrate with other business apps. For instance, they can connect directly with payment processing gateways such as PayPal to offer convenient payment options to customers. Some solutions interface with shipping services to enable buyers to customize their delivery preferences and calculate the costs during checkout. Another popular integration is with leading accounting packages like QuickBooks and Peachtree to enable businesses to easily manage their invoices, revenues, outstanding payments and other financial details.
Advanced marketing and promotion: You can use the app to enhance your website’s marketing and promotion. For instance, you can use advanced SEO optimization strategies to make your online store more visible and accessible to shoppers. Another advantage is leading eCommerce solutions analyze customer viewing and browsing patterns to identify user behavior and use this information to boost your selling opportunities by recommending complimentary services and products on your website.
Insightful reporting: eCommerce software apps help you to identify important trends and patterns that affect buyer behaviors. They provide insightful reporting stats to help you track and analyze vital data such as customer demographics, referring sites, keywords, and clickstreams. This can help you understand what is working and what isn’t, so that you can craft effective strategies to improve your sales and revenue.
Benefits of eCommerce Software
Boosts promotion and marketing efforts
As mentioned earlier, eCommerce software solutions support advanced SEO strategies to help you generate greater awareness among potential customers and to enable them to find your website easily. Plus, you can use the attractive design templates to improve your branding initiatives and project a stronger company image without needing to get help from third-party graphic designers.
Ecommerce software platforms can enhance revenues by driving more traffic to online stores and by offering an intuitive browsing interface that enables users to easily find what they need. Plus, advanced systems recommend complimentary services and products to buyers which can boost up-sell and cross-sell opportunities.
Enhances customer service
Ecommerce software packages provide a convenient shopping experience to online buyers. They make it simple to browse and find specific services and products, and the checkout is easy and fast. Plus, purchasers can track the order fulfillment and delivery status on the website. All these conveniences can enhance customer satisfaction and turn buyers into repeat customers. Plus, they may also refer your online store to their friends and contacts which can expand your customer base.
With eCommerce software, you don’t need coding knowledge to operate an online store. You can easily create, categorize, and organize new product listings and the software will automatically calculate the cost on the checkout page. The systems simplify and streamline site administration, which makes it easy for you to update and enhance your online store as required.
Gives customer insights
You can use the reporting and analysis features to learn about the browsing and buying patterns of your website visitors. You can use this data to identify important factors and trends that impact buyer behaviors and design effective business plans to boost your sales and profits.
Multi-channel shopping is the way to go
The reason why websites like Amazon are popular is because they offer products from multiple merchants and vendors. On such websites you can find a wide range of unique items from numerous sellers. So, you can do all your shopping on this one site without needing to hop to others. Vendors also realize that they can gain a lot by listing their products on sites such as Amazon and Etsy.
You can now sell on social media
Previously, social media was used mainly to get user comments and feedback on your product or service. The trend now is to sell on social networks. For instance, Twitter and Pinterest have launched buttons that you can use to post and sell your items directly to your followers. Moreover, leading eCommerce platforms such as BigCommerce and Shopify offer built-in selling on Facebook.
Use of Beacon technology
This technology is uniting online and offline sales channels and brands are using it to provide mobile greetings and deals when a shopper walks into a store. Advanced mobile phones and tablets are tuned to search for beacons and physical stores use these beacons to provide promotions and deals to customers as they walk into their shop.
Lack of customer verification
Cash on delivery (COD) is a big issue for eCommerce players as they have to go by the customer’s word and hope they pay for the product they order online. The COD payment method has caused huge losses for many eCommerce vendors. The way out would be to send a SMS text or email message to the customer to confirm their identity and delivery address. Customers will not think that you are doubting their genuineness and you are also guaranteed payment for the product delivered.
Returns and refunds
eCommerce vendors also suffer losses when their products are returned by the buyer and they need to refund the amount. Besides shipment and logistics costs, eCommerce companies also stand to lose their reputation. To solve this problem, the companies need to seamlessly integrate their operations with logistic vendors and partners to minimize losses and keep customer satisfaction intact at the same time.
Lack of Integration
Customer experience can be affected if eCommerce companies use different systems for order management, product dispatch, order tracking, customer support etc. The solution is to use a contact center technology that can integrate the multiple applications seamlessly, sync data across all the systems, and display the information in a single interface that can be easily accessed and viewed.
List of eCommerce Software Companies
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Our site makes use of our proprietary SmartScore™ approach to examine all the solutions in the eCommerce Software category so that we can help you decide on the best possible service. It takes into consideration the following metrics: key modules, collaboration features, custom elements, available integrations, simplicity, help & support, security, mobile support, media rating. As of now, Shopify is the leader in this category and our experts are really satisfied with it. After extensive evaluation it received the best results among its competitors and our reviewers strongly suggest that you consider it as one of the choices for your business.
A summary of overall user satisfaction with the services in our eCommerce Software category evaluated with our unique algorythm that finds customer reviews, comments and opinions across a wide range of social media sites to help you make an informed investment decision.
Every vendor in the eCommerce Software category will offer a different set of pricing packages for its product and every package will include a varied group of tools. Below we list the general pricing for the cheapest package provided for each service. Please note that advanced features may cost extra.
An overview of what type of devices and operating systems are supported by all B2B solutions in the eCommerce Software category, including mobile platforms and web-based solutions.
Learn what languages and countries are served by the top B2B apps in the eCommerce Software category, including services designed for international markets and prepared for multi-cultural groups of employees.
Learn what pricing packages are provided by the vendors in the eCommerce Software category to see which one fits your business preferences and budget best. Note that certain software can offer free or freemium accounts for you to try out first.
An overview of what groups of clients a selected B2B platform in the eCommerce Software category aims for, from small businesses and non-profits to big enterprises.